Vinyl records
Vinyl records

Vinyl records

A Never Ending Love Story

Vinyls - A Never Ending Love Story
Vinyls - A Never Ending Love Story

Old love doesn't rust! Since its invention by German-American inventor Emil Berliner over 130 years ago, vinyl has enchanted music enthusiasts all over the world and successfully defies any chance of a decline. When CDs appeared in 1982, it was principally vinyl fans who turned back to records. Today, vinyl is certainly well on the way to returning to the mainstream.

Record sales in the US

Record sales in the US from 2005 to 2017 (in millions)

The evergreen: Vinyl record

Since the invention of the very first record, much has happened in the history of sound carrier media: more and more technical gadgets have come along, entirely new sound cans were designed and have modernized their design over the decades. But vinyl was never gone: the club and hip-hop scene has celebrated scratching in the proper way up until today, exclusively with the black record. Not least for that reason did some producers never give up producing.

Here we'll reveal which milestones were last reached amongst sound recording media, and why good old vinyl hasn't lost its charm even today, but is seen by music enthusiasts as a 'good sound' more now than ever.

The vinyl record (1948)

Thanks to the invention in 1877 of initial sound recorders, in the form of phonographs, gramophones and electro-acoustic records, vinyl discs were not left waiting long. With the help of microgrooves in the plastic disc and 33 and a third revolutions per minute (RPM), the 30cm 'Black Beauty' became the first long playing record, also known as the LP, at the end of the 1940s. One of the greatest bestsellers in the world was born.

The vinyl record

With our Auna Belle Epoque 1912 retro record player, you'll get that vintage feeling of times long past in your living room, without having to forego the technology of today. From a hidden radio and CD function, to USB connection and headphone compatibility- there are no unfulfilled wishes here.

Top Features:

  • Best reception with Bluetooth
  • Sound strength thanks to two integrated loudspeakers
  • Record speed with variable 33 1/3, 45 and 78 RPM
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The transistor radio (1954)

With the development of the transistor as an active component of electrical variable voltage control in communications engineering, the radio receiver device was developed in the midway through the 1950s, also known as a portable or pocket radio. Even before the mass phenomenon of television was developed, millions of people indulged in the then reapidly accelerating listening culture of the post war period.

The transistor radio

Apropos the listening culture: our Auna Accord digital radio is not only portable, but also equipped with radio shows, preset with 20 stations as well as rotatable telescopic antenna for that special oldschool charm. Consequently, listening to the radio has got its cult status back.

Top Features:

  • DAB+ and FM connection
  • Walnut veneer with a carrying handle is faithful to the original
  • Integrated alarm plus Snooze function
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The music tape (1963)

After the introduction of this shiny silver miniature disc, the new form of sound carrier broke all the records. Vinyl records suddenly became history- and with them, record shops so cultivated up to that point. However, the boom lasted a relatively short time: already by the turn of the millennium, the music industry was observing a vehement decline- caused by the illicit trend of self-burned CDs and swap shops.

The music tape

Small but powerful: the portable Auna RQ-132 USB cassette recorder displays nostalgic charm as a tape recorder for audio cassettes, that was once created as an innovation over 50 years ago. And the best thing: thanks to the integrated microphone, it even serves as a voice recorder.

Top Features:

  • Inc. Loudspeaker for direct playback
  • USB Port for recording and replaying data media
  • Mains and battery compatible
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The Compact Disc (1982)

After the introduction of this shiny silver miniature disc, the new form of sound carrier broke all the records. Vinyl records suddenly became history- and with them, record shops so cultivated up to that point. However, the boom lasted a relatively short time: already by the turn of the millennium, the music industry was observing a vehement decline- caused by the illicit trend of self-burned CDs and swap shops.

The Compact Disc

For many music fans, CDs are still items of cultural value, whose collection of favourite items of all great world stars does somewhat belong to the 'good sound'. And this you'll get again with our Auna V-20 DAB vertical stereo system, which will get you the best sound from your old silver plates.

Top Features:

  • DAB, FM and MP3 compatible
  • No cables thanks to Bluetooth
  • Superflat design- stylish and space-conserving at the same time
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The MP3 Player (1998)

In September 1998 there was a further 'quantum-leap' in sound; the MP3 format, made in Germany, thanks to some middle Franconian scientists from the Fraunhofer Institute for integrated circuitry. They racked their brains as to how to transmit good musical noise over telephone lines. The key: the audio compression technique ISO Standard IS 11172-3 'MPEG Audio Layer 3'- MP3, for short. With Steve Job's first Apple iPod in 2001, the MP3 trend was no longer hindered, and finally compatible for the trouser pocket!

The MP3 Player (1998)

Celebrated shortly before the millennium as an innovation worldwide, the MP3 gadget now forms part of nearly every musical device. Such is true with our Auna Harvard Micro-System. The MP3 data files play back beautiful sound, offering moreover intuitive radio and Bluetooth functions.

Top Features:

  • Classy front made of brushed aluminium with extra-rounded edges
  • Wireless connection with full sound
  • Available in white and walnut
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Music Streaming (1999)

Today, it is impossible to imagine things without it, but shortly before the turn of the millennium a new dimension developed in the music industry: through Napster, the first online swap shop for MP3 singles via file sharing, the sharing of music became popular worldwide. Due to legal complications, it disappeared off the market in 2001; it was once again Apple boss Jobs who ignited the trend as profitable: he initiated the first online shop for music- iTunes: "People have always bought music. On record, cassette and CD. And we believe that people also want to buy their music on the internet- just as on record, cassette and CD". He was to be proved right. Only the possession of music has changed in the meantime: whoever streams no longer owns any titles, but instead leases them for a flat rate.

Music Streaming

Since 2008, the Swedish streaming provider Spotify has harnessed this in turn: the clear market leader with over 83 million paying subscribers as well as 180 million users in total, you can get individual singles, whole albums or special playlists there. From over 50 million titles you will always find the right soundtrack.

This is also the case with our Auna Spotify account. We'll regularly compile our absolute favourite hits for all different occasions for you- catchy songs guaranteed!

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Back to Black: Vinyl trend reloaded (2012)

Is the comeback of records nothing more than a flash in the pan? The suspicion is there, but the trend has already lasted several years. According to many shop owners, this newly awakened customer interest in warm, nostalgic sounds of all genres is reaching all age groups. Meanwhile, many small labels have discovered vinyl for themselves, and publish their content exclusively on the old record format. From country to hip hop to pop artists- they all want their new albums to be compressed onto LP. The famous Black Beauty has long lost its shop-worn image and is instead well on the way to its erstwhile permanent cult status. Whoever regards themselves as a self-confessed music nut listens to records.

Back to Black: Vinyl trend reloaded

For those record lovers looking for something more modern, you would enjoy our Auna TT-Play record player, in an elegant, shiny piano finish. Here the technical sophistication of modern times meets the notorious charm of the 50s.

Top Features:

  • Inc. 2 stereo loudspeakers
  • Bluetooth function for wireless streaming
  • Smooth belt transmission, ceramic sound pick-up and pitch control
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Why vinyl of all things?

  • Musical-digital slow down: Putting on a vinyl record can be a ritual, to take some time out for yourself, whilst you listen to the warm crackling of the record.
  • Rediscover a passion for accumulation: many music fans sympathise with the desire to be able to hold your favourite items in your hand, because it enables a totally different sigificance of the item. Whoever has it, can do it! Moreover, no sound storage device guarantees nostalgic memories as well as those black discs.
  • Music for the senses: the feel, the large and partly unusual cover, the melodic crackling through applying the needle, the distinctive smell- vinyl records stimulate nearly all our senses and, in doing so, provide us with a unique and special sound aesthetic.
  • Enjoy the classics: above all, titles from the 50s, 60s and 70s have considerable value on records. But also, genre-specific jazz, rock n' roll or melodic pieces from modern interpretations, for instance by Lana Del Rey or John Legend, create atmospheric moments.
  • Decorative design highlight: Whether a faithful representation of retro players or bearing an extravagant new appearance- a record corner in every living room is a real eye-catcher and quickly arouses interest in every visitor.
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